Brand as the soul of the company is the direction of the supply side and demand side upgrade, but also an important manifestation of the comprehensive competitiveness of enterprises and even the country. In 2017, the State approved the establishment of the “China Brand Day” on May 10 of each year, promoting the promotion of well-known independent brands, increasing the influence and awareness of independent brands, and encouraging enterprises to strengthen brand cultivation and promote economic transformation and upgrading.
Recently, the 2018 Chinese listed company's brand value list TOP100 was released on the Forum of Brand Value and Innovation of Chinese Listed Companies. The list is selected from all companies listed on the A-share market before December 31, 2017 and all mainland China companies listed overseas. According to the financial data of the total operating income, operating profit, and market value of the candidate company's annual reports, the top 500 listed companies with various indicators were selected to establish an evaluation database. The listed companies are involved in all walks of life in China, aiming to build up the positive energy of Chinese brands and promote the globalization of Chinese brands.
According to Gasgoo, the total brand value of China's listed company's brand value list TOP100 reached 98,777 billion yuan in 2018. Among them, the auto industry has a total of eight companies listed, and the brand value reached 729.6 billion yuan, accounting for 7.39% of the total brand value. Among the 23 industries involved in TOP100, the brand value of the automotive industry followed the technology, banking, communications and beverage industries and ranked fifth. The list of eight auto companies on the list is as follows:
SAIC
Rank: 4th place
Brand value: RMB 451.4 billion
SAIC Motor Co., Ltd. was ranked fourth in the list with a brand asset value of RMB 451.4 billion, and it is also the only car company that entered the top ten. Compared with last year, the ranking of the rankings increased by one, and the value of brand assets increased by RMB212 billion. The overall strength of the brand was further enhanced. As the largest listed automobile company in the domestic A-share market, SAIC has a market capitalization of more than 400 billion yuan. It has been listed on the brand value list of listed companies for two consecutive years. Thanks to its operating performance and brand building, SAIC Motor Group achieved a total sales volume of 693 in 2017. Ten thousand vehicles, a year-on-year growth of 6.8%, and net profit of more than 34.4 billion yuan, the company’s overall strength has been steadily increasing.
Great Wall Motor
Rank: No. 48
Brand value: 61.2 billion yuan
Great Wall Motors took the lead in the automotive industry with a brand value of RMB 62.1 billion and SAIC. At present, Great Wall Motors owns four brands: Great Wall, Haval, WEY, and Euler. Its products cover SUVs, pickups, and new energy vehicles. It owns four vehicle production bases, and has independent supporting capabilities for core components such as engines and transmissions. Subsidiary holdings more than 40 subsidiaries. In 2017, Great Wall Motors’ total assets amounted to RMB 110.5 billion, providing strong support for quality products and services. Great Wall Motor's "decision-winning terminal" has created a precedent for channel management. Through reforming the service concept, it has established a target-based incentive system based on honesty and faith in pursuing customer satisfaction, accelerating brand satisfaction and brand premium.
Dongfeng Group shares
Rank: No. 51
Brand value: 60.1 billion yuan
Dongfeng Motor Group Co., Ltd. ranked No. 51 with a brand value of 60.1 billion yuan, ranking third in the automotive industry. As a Chinese super-large car key enterprise, in the industrial upgrading of the automobile industry, Dongfeng accelerated the exploration of technological innovation and business model, and released the brand strategy of “quality, wisdom, and happiness” as its core value concept at the 2018 Beijing International Auto Show. Facing the future, “Dongfeng” brand is committed to providing excellent automotive products and travel services for users, and is committed to becoming a 'leading domestic and world-class' global mainstream automotive brand, and plans to achieve a global sales increase to 2.3 million by 2025. Promote the overall sales volume of Dongfeng Group's own brands into the top ten in the world.
BYD
Rank: No. 71
Brand value: 37.9 billion yuan
BYD began to develop new energy vehicles as early as the 21st century with its unique strategic vision. It began to explore and start the field in the earliest stage. It completed the initial layout in the industry before the arrival of new energy vehicles and became a world-renowned electric vehicle production. enterprise. The sale of BYD new energy vehicles in 2017 was 113,669 units. In the first quarter of 2018, the total sales volume of BYD new energy vehicles reached 28,499 units, a year-on-year increase of 227%. At this year's Beijing Auto Show, BYD has launched its highly integrated and integrated e-platform globally. This is BYD's own new generation of pure electric architecture platform, which incorporates BYD's more than ten years of new energy skills, which has greatly boosted China's performance. Future development of new energy vehicles.
Changan Automobile
Rank: 79th
Brand value: 35.6 billion yuan
As a Chinese auto brand with many years of experience in building cars, Changan Automobile insists on independent research and development, and has now established a global collaborative R&D structure of “Five Nations and Nine Lands”; each year, 5% of sales revenue is invested in R&D. A total of 49.6 billion yuan has been invested during the period from January 15th to the 12th Five-Year Plan period; engine design, transmission development, CAE simulation, NVH evaluation, EFI matching, trial production, performance development, locomotive integration, and other R&D capabilities have been significantly improved. Chinese brands lead. Under the changing trend of the automotive industry, Changan Automobile started its third innovation and entrepreneurship plan on April 23, and will be driven by innovation in the future. It will take “one core and four transitions” as its strategic move and its overall strategy in brand development. Under the existing optimization of the brand structure, the formation of high-end cars, Chang'an Automobile, Auchan Automobile, Kai Cheng car four brands, to meet different consumer demand levels of customers.
Geely Automobile
Rank: No. 88
Brand value: 31.9 billion yuan
In recent years, Geely has surpassed and broke through with its outstanding product power, and has become the benchmark for self-owned domestic auto brands. According to statistics, Geely sold a total of 128,800 new vehicles in April this year, an increase of 49% year-on-year. In January-April, Geely sold 515,100 vehicles, an increase of 41% year-on-year, and completed 33% of the 1.58 million sales target for the year. From the acquisition of Manganese Copper Cars in 2013 to Volvo Cars, and to the acquisition of Proton Motors and its brand, Lutes, in May last year, Geely has continued to increase its brand strength in the domestic automotive industry. With the continuous development of brand power, Geely Automobile brought consumers more quality products in 2018. In early March of this year, Geely Automobile purchased 9.69% of Daimler’s shares for 7.2 billion euros, becoming its largest shareholder, and consumers’ awareness of Geely’s brand has also reached a new level.
Huai Diesel Power
Rank: 96th place
Brand value: 25.8 billion yuan
As an engine company with more than 70 years of history, Weichai Power has grown into one of the most comprehensive automotive and equipment manufacturing groups in China since its establishment. In 2017, Weichai Group achieved a total revenue of 220.8 billion yuan, a year-on-year increase of 65%. In 2018, Weichai Power successively signed a comprehensive strategic cooperation framework agreement with Xugong Group and Lingong Group, and further strengthened the industry's strength through comprehensive deepening cooperation with powerful group companies in the field of construction machinery. In an interview with the media, Li Shaohua, vice president of Weichai Power, stated that Huaihai Power will make the product quality the best in the industry, and further increase the lightness and fuel economy of the product after the overall performance and quality have reached certain requirements and levels. Return customer's trust and support with the best price/performance ratio.
Guangzhou Automobile Group
Rank: No. 98
Brand value: 25.7 billion yuan
In the 20 years since its establishment, GAC Group has taken the brand as an opportunity, and its own brand Guangqi Chuanqi has won the championship of JD Power New Car Quality Research Report for five years, setting an example of industry quality; the three “8” strategies have been issued and become the first to break the joint venture brand of RMB 200,000. Chinese brands on the ceiling; repeatedly landed at the North American Auto Show to receive reviews from global consumers; established a forward-looking design center in Los Angeles, established an R&D center in Detroit, and brought together international high-end talent and cutting-edge technologies. Zeng Qinghong, Chairman of GAC Group, said at the Beijing Auto Show this year that he will enter the world’s top 100 companies by the time the 20th anniversary of GAC Group’s establishment and the globally competitive world by 2037 when GAC Group’s 40th anniversary is established. First-rate company.
